Content Strategy for the Web. Kristina Halvorson, Melissa Rach

Content Strategy for the Web


Content-Strategy-for-the.pdf
ISBN: 9780321808301 | 240 pages | 6 Mb

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  • Content Strategy for the Web
  • Kristina Halvorson, Melissa Rach
  • Page: 240
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9780321808301
  • Publisher: New Riders
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If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Content Strategy for The Web | Taylor Garries
This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. The book has an  2013 Content Strategy Conferences - Pybop: Exceptional Web
The biggest reasons I attend content strategy-related conferences are inspiration and perspective. I highly recommend getting to at least one or  Content Strategy for the Web, Second Edition > Advance Praise for
Advance Praise for Content Strategy for the Web, Second Edition - Content Strategy for the Web | Book for Web Designer
Without meaningful content, your website isn't worth much to your key audiences. Why Higher Ed Sucks at Content Strategy | .eduGuru
Creating any kind of good content strategy is going to require changing the way people work on your web site, and that is diametrically  COPE App: Content Strategy for the Web - Kristina Halvorson and
Content Strategy for the Web - Kristina Halvorson and Melissa Rach - ContentStrategy.com. Content Strategy For The Web Book Review | Thomas Høgenhaven
Content strategy and content marketing is quickly gaining ground. But what exactly is content? In Content Strategy For The Web, 2nd Edition,  Content Strategy for the Web Quotes By Kristina Halvorson
3 quotes from Content Strategy for the Web: 'Quality, relevant content can't be spotted by an algorithm. You can't subscribe to it. You need people - act The Epic List of Content Strategy Resources - Jonathon Colman
Something else that crossed my mind is that perhaps the industry of content strategy is too young to have gathered around a central, core Web 



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